How to Set Blogging Goals to Drive Success
When your blog is your business it is important to have structure and a strategy. It is your own business so you need to treat it seriously and plan for every eventuality. Goal setting can be a positive and direction based way of planning. Dream big and set those aspirational goals of where you could get with your blog.
There is a school of thought that if you dream big you will get there. Aspire to huge things that you might not think are possible. Aim to earn £100,000 and if you get to £50,000 you have done an incredible thing.
Think about what you really want from your business. How can you describe your ambition in one sentence? Maybe it is about creating work/life balance. Maybe it’s about creating an income from a flexible job. Maybe it’s about becoming an expert in a field and helping others. Have a think about your one big super goal, what you are passionate about and/or what drives you to write every day.
Big goals for your business will relate to a period of time, maybe the next year, six months, or maybe three months. It’s often best to plan forward as far as you can. After all, you would take a mortgage deal for five years so why not think about the five-year plan for your business.
We would recommend coming up with two-three big goals. Maybe one relating to your blog/brand and one relating to your earnings. Remember, these need to be a challenge, and something way bigger than you think possible. It could be one of these
- To have your blog/brand earn enough money to replace your current employed earnings
- To quit your employed job and to become a full-time blogger
- To grow your brand to have social reach of 10,000
- To have 20,000 unique views of your website per month
- To be earning £5,000 per month from your blog/brand
- To be considered the expert in your blogging/writing field
- To work with particular brands you admire and respect
- To appear on TV as an expert in your field
Shorter term goals
Next take each big goal and break it down into parts. Be brave and write down all the possibilities. Once you have those options go through, prioritise and focus on those that make you happy and you know you will enjoy doing.
Make these shorter-term goals SMART, and you will know when you have achieved them.
Smart stands for Specific, Measurable, Achievable, Relevant, Timely.
If your goal is to grow your blog and brand presence, your quarterly objectives could be:
- Focus on building your Facebook page and groups up to 5,000 members/likes
- Build your Twitter followers to 10,000
- Build your Instagram followers to 5,000
- Set up a YouTube channel and build subscribers to 1,000
- Create an email database with 5,000 subscribers
- Appear in print media
- Build collaborative relationships with five other bloggers in your niche
You would then go through and prioritise these. To prioritise, I like to rate as A,B or C. A is something I enjoy, earns money and takes little time. B is earning money but takes more time. C is not enjoyable, yet essential for running of the business. This will then give you a great idea on what to focus on every day.
Let’s focus on one of the short-term quarterly goals and break it down into daily tasks – Build your Facebook page and group membership to 5,000 members.
This was one of Lynn’s first goals relating to her brand. She knew that Facebook was important to the growth of her brand and was the most popular social media choice for her demographic. She worked hard to grow her Facebook profile and likes.
For Lynn, it included things like:
- Share all blog posts on your Facebook page and encourage sharing
- Run a competition where ‘sharing is caring’
- Pay for Facebook advertising to put your brand in front of people interested in your niche
- Collaborate with other bloggers who will share your work
- Ask brands to share your Facebook page on their Facebook page
- Comment on relevant Facebook groups and share your page details
- Set up Facebook member groups – e.g. Mrs Mummypenny Money Saving Tips
- Set up a Facebook post schedule and vary your posts every day
- Get engaging conversations going on your page with lots of people commenting
- Analyse your Facebook insights to understand your most popular posts
All the above can be incorporated into your daily to-do list and all relate back to your short-term goals, long term goals and overarching master goal.
Every day we like to write a to-do list. It works best to only list three or four things. As we go through the day we know we will get distracted and end up doing other things, so these make it onto the to-do list when they have been done. That way we can see what has been achieved, the initial three to four things plus a load more other stuff.
Both Emma and Lynn find that they are always extremely effective and motivated earlier in the week so load more working hours and important tasks into the beginning of the week. Thursdays and Fridays are great days for face to face meetings and catching up.
This is taken from Chapter 8 of our book, you can buy the full version from this website, clicking here.